Importance of Fast Delivery and How to Set It Up Properly


In today’s competitive e-commerce market, fast delivery is a key strategy for success. With consumers more and more reliant on online shopping, businesses must be prepared to offer fast and reliable delivery services. Fast delivery does not only mean faster shipping times but also ensures that your customers receive the quality of service they expect.

Here we will explore what makes fast delivery so important for e-commerce businesses and more:

How Delivery Times Affect Conversion Rates

When it comes to online shopping, delivery times can make or break a customer’s experience. Research shows that delivery times play a crucial role in customer satisfaction and directly influence conversion rates. With more shoppers turning to e-commerce, it’s essential for businesses to ensure they are providing the best delivery times possible to maximize conversion rates and customer satisfaction.

The faster the delivery, the higher the conversion rate. Studies have found that customers are more likely to convert if they receive their goods quickly. A survey conducted by the National Retail Federation (NRF) found that over one-third of customers said their purchase decisions were based on delivery speed. Likewise, a study conducted by Deloitte found that customers are willing to pay more for faster delivery. This indicates that customers are willing to pay a premium for quicker delivery, which can help increase conversion rates.

Additionally, customers have increasingly high expectations for delivery times. According to the NRF survey, 40% of customers expected their orders to arrive within two days or less. If a business fails to meet these expectations, the customer may become frustrated and abandon their purchase. This can have a significant impact on conversion rates.

Things You Need to Know Before Creating a Fast Delivery Strategy

While fast delivery brings great results, it only does so if it is planned out and implemented properly. To help you out, here are a couple of things you need to know before you get started with your fast delivery strategy:

1. Know Your Customers

Before you can create a fast delivery strategy, it’s important to understand your customer base and their needs. Different customers may have different expectations for delivery, so it’s important to take the time to understand what your customers want and how quickly they need it. This will help you create a strategy that works for them.

2. Choose the Right Delivery Method

Different delivery methods have different advantages and disadvantages. It’s important to choose the right delivery method for your business in order to ensure fast delivery and customer satisfaction. Consider factors such as cost, speed, and reliability when choosing a delivery method.

3. Establish the Right Partnerships

Establishing the right partnerships with carriers and vendors is essential for quickly delivering goods to customers. It’s important to choose vendors and carriers who are reliable and have a good track record for delivering on time.

4. Utilize Automation

Automation can help streamline the delivery process and ensure that goods get to customers quickly and efficiently. Automation can help with tasks such as tracking orders, scheduling shipments, and processing payments.

5. Monitor Performance

In order to ensure your fast delivery strategy is successful, it’s important to monitor performance regularly. Track key metrics such as order fulfillment time, customer feedback, and customer satisfaction in order to identify areas for improvement.


Creating a fast delivery strategy is essential for any business that wants to remain competitive. By understanding customer needs, choosing the right delivery method, establishing the right partnerships, utilizing automation, and monitoring performance, businesses can create a fast delivery strategy that meets customer expectations and helps them succeed. So, if you’re looking to take your business to the next level, focus on improving your delivery speeds today!

Flashbox offers same-day delivery solutions to help businesses get their products to their customers quickly and safely. If you are looking for affordable all-in-one delivery services to meet your delivery needs in Toronto, get in touch with us immediately.

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