The birds are chirping, flowers are popping up all over town, and we’re just weeks away from warmer weather. That means one thing: Spring is here!
With the start of spring, it’s time to get your customers excited about shopping again. Spring cleaning is on the horizon, and they are already looking for new items to purchase. For this reason, you must go into this period with a strong marketing plan.
Here are our top 6 ways to boost your eCommerce store sales this spring.
1. Improve SEO
If you aren’t ranking, your customers aren’t seeing your products
Building an SEO strategy for your business is absolutely essential. Unfortunately, it requires hard work and technicalities, but they pay off. Search engine optimization (SEO) is what brings visitors to your site organically. SEO allows you to enhance the visibility of your website without relying on other expensive methods such as paid ads. If you have a strong strategy in place, you rank higher in search results.
Having strong SEO means you can organically generate more traffic to your website. And more traffic means more customers, which means more revenue.
A starting point for improving SEO: Make sure you use trending keywords and concise meta descriptions.
2. Email marketing
Push for campaign awareness in your customer’s inboxes
When it comes to the start of spring, there’s no better way to celebrate it than by sending an email. It’s a great way to build up a strong rapport with them. We suggest you utilize email marketing platforms to build professional-looking emails and set up effective targeting.
It’s a great way to keep customers updated with your business, any spring offers you have, and new products you plan to launch. You can set up email flows and campaigns that are strategic and effective. Easily collect the email addresses of your visitors from a landing page or previous sales.
A starting point for email marketing: Don’t be afraid to show brand personality in emails and address your customers by name.
3. Take advantage of the season
Pivot and reflect on what your consumers genuinely want
Taking advantage of the season you’re in is always a great idea to boost sales. Now the customers are refreshing their closets, looking to purchase new items. Everyone is after a bargain, and offering incentives is a great way to draw in new customers.
A starting point for working with the season: Consider offering special spring pricing for first-time customers
4. Paid social ads
Reach a wider audience
If paid social ads aren’t your thing, now is the time to change your mind and jump on the bandwagon. Platforms such as Facebook and Google are excellent for boosting sales. They both have beneficial features that any business can use to boost its eCommerce sales.
Using these platforms, you can reach relevant audiences and visitors interested in your brand, which also fits your customer profiles’ demographics. You can also examine your analytics across all platforms and determine which audiences you want to target, what key locations you want to look at, what age range, and so much more. You can use all this relevant information to refine your campaigns and heavily increase your conversions. It is a truly valuable tool that every eCommerce business needs to be using.
A starting point for paid social ads: Audit your current social media posts, find what is performing best and create similar promotional material.
5. Use geo IP targeting
Create customized experiences for your customers
Another great tip often ignored by most businesses is Geo IP targeting. A website with large quantities of customer data can take advantage of this the most. A website can access information such as the visitor’s IP address and location, allowing businesses to customize their experience. You can provide them with relevant products and incentives in their own region that is engaging to them.
Regularly practicing Geo IP targeting allows you to understand your customer. You come to understand their needs and behaviour, enabling you to build a custom marketing strategy around them. Offering a personalized experience is sure to boost your eCommerce sales.
A starting point for geo IP targeting: Do a complete analysis of your customers, look for their locations, demographics and other important information.
6. Offer same-day delivery
Increase your competitive advantage
Finally, our last tip for boosting your eCommerce sale is to offer same-day delivery. Same-day delivery is quickly becoming a must-have marketing tool for many and is a top-rated tool for various sales throughout the year. There are many reasons you should offer this service if you can.
Firstly, you meet demand. The demand for expedited delivery is ever-growing. Customers are becoming savvier every day, and businesses must go the extra mile to meet their needs. If not, you risk falling behind and losing sales to competitors.
If your website conversions have been lacking, delivery options could be why. One of the most prominent reasons for abandoned carts is poor delivery options, so by offering same-day delivery, you immediately ensure your conversions are maximized.
By embracing and overcoming a large volume of packages, you demonstrate to customers that you can be trustworthy, no matter the season. These customers are much more likely to return, allowing you to retain a strong and loyal customer base.
A starting point for offering same-day delivery: Find a trustworthy, reliable and affordable delivery partner
The key to boosting eCommerce sales this spring is to focus on the basics. Get back to the foundational marketing strategies, and you will see an increase in sales. Of course, it is also essential to leverage technology at this stage. Hence, the importance of SEO paid social ads, and geo IP targeting can not be overlooked. Finally, consider offering same-day delivery services when you feel your business is thriving and there is not much else you can do.If you are looking for a reliable and affordable same-day delivery partner, look no further than FlashBox.