If your eCommerce business can’t keep customers happy, you risk losing money to competitors who are more than willing to fill the gap. That’s why it’s important to look at how your business can offer a customer experience that blows shoppers away. What that looks like is unique to your business, but it might involve fast shipping and easy package tracking. But how do you learn what customers want?
Here’s the answer: By keeping on top of the latest eCommerce trends. The eCommerce industry is constantly evolving, and it’s important to stay ahead of the curve. That’s why We’re here to discuss the top eCommerce trends to know in 2023.
By the end, you’ll have a big-picture view of the future of eCommerce, plus tips on how to take your business there in style. Here are five top trends that eCommerce businesses should focus on — so you can deliver a customer experience that helps you make as much money as possible.
Voice Search Compatibility
Voice search is when you speak into a device to search for a product or store rather than physically typing in words and as voice search software becomes more accurate with artificial intelligence and machine learning, more people are using it.
In fact, 27 percent of online users perform voice searches on their mobile devices. That’s because voice search can be easier than typing when multitasking. For example, you can do a voice search while your hands are dirty from cooking or even while driving.
Voice recognition technology also helps with the delivery side of eCommerce sales. It is revolutionizing the eCommerce industry by making it easier for customers to purchase items from their comfort By using voice recognition technology, customers can easily search for products and make orders online without the need to type or type in their credit card number. With the help of voice recognition technology, eCommerce stores can improve customer service and deliver products faster and more accurately.
Additional Payment Options
Offering more payment options can help you increase your conversion rates and make it easier for customers to buy from you. With the right mix of payment options, you can make sure your customers have the payment options they need to complete their purchases.
You can use various payment options such as stored payment information, digital wallets, peer-to-peer payment apps, buy now, pay later solutions, try now, pay later options, cash on delivery, and cryptocurrency payment services. These payment options can help customers complete their purchases and make it easier for them to buy from the eCommerce site.
Delivery Option: Same-Day Delivery
In 2023, eCommerce same-day delivery demands are expected to skyrocket. With the rise of online shopping, customers are increasingly expecting their orders to arrive quickly and conveniently. Companies are responding to this demand by investing in faster delivery options, such as same-day delivery. This trend is expected to continue as customers become more accustomed to the convenience of same-day delivery. Companies that are able to offer same-day delivery will have a competitive advantage over those that do not, as customers will be more likely to choose them for their online shopping needs.
To meet the demands of customers who want faster deliveries, eCommerce businesses must optimize their delivery services. This includes offering same-day delivery options, which are becoming increasingly popular.
Companies like Amazon and Walmart have already implemented same-day delivery services, and the market is expected to grow significantly in the coming years.
Customer Personalization
Customer personalization is becoming increasingly important in eCommerce. 80 percent of consumers say they are more likely to do business with a company that offers personalized experiences.
Amazon is a great example of this, as they remember your search and purchase history to recommend related products. But personalization can be much simpler than this, such as using the customer’s name in notifications.
Omnichannel personalization is the latest trend, which means businesses can deliver a consistently personalized customer experience across all online sales channels. 35 percent of companies surveyed reported using omnichannel personalization in 2022, and 60 percent of executives are increasing their investment in personalization.
Subscription-based Shopping
Subscription-based shopping is becoming increasingly popular as customers look for convenience and ease of use. With auto-replenishment options, customers can easily re-up on their favorite products without having to remember to place an order. This is especially beneficial for consumables like toilet paper, dog food, and other household staples.
Reports show that 68 percent of consumers already use subscription services for these items, and 79 percent are interested in auto-replenishment services.
Furthermore, metrics on consumer behavior show that when an eCommerce retailer adds a “repeat shopping automation” option, it leads to an estimated 33 percent increase in shoppers’ spending. To take advantage of this trend, retailers can either use a platform like Replenium or Shopify, which offer built-in subscription purchasing options.
Conclusion
As we can see, eCommerce is continuously growing and changing. In order to make sure your eCommerce business thrives in the coming years, it’s important to stay up-to-date on the latest trends and statistics. By understanding these changes, you can adapt your business model and take advantage of new opportunities as they arise.
At FlashBox, we are committed to helping our clients succeed in the ever-changing world of eCommerce. Contact us today to learn more about how we can help you prepare for the future of online selling!
