With Black Friday done and dusted, the next big event for eCommerce businesses to focus on is Christmas. The Christmas period is an excellent time for eCommerce businesses to boost sales and increase their customer base, but this is only possible with a great website. To ensure your website converts well, you should consider layout, optimization, and same-day delivery. In today’s post, we’re going to cover all the tips you need to ensure your website is ready to drive and maximize your Christmas sales!
Tip #1: Branding for Christmas
You must have strong brand guidelines if you want a high converting website that drives sales over Christmas and beyond. Your branding should carry across all channels, including your website and social media. Make sure you have a solid and consistent colour theme and that your logo is bold and eye-catching. Strong branding allows your business to look more established, and therefore, more trustworthy.
Tip #2: Layout
The layout of your website is equally as important. If your website is hard to navigate, users are almost guaranteed to click off, losing you the Christmas sale. Make sure your site isn’t too busy. Only have the amount of content that is absolutely necessary on each page. Make it easy for users to find what they’re looking for through product pages and filter options.
Tip #3: Optimization for Christmas sales
Most customers nowadays shop on their mobile phones, so you must ensure optimization of your website for desktop and mobile. Adopting a mobile-first approach is a great way to drive sales over Christmas and beyond. It will show that your business listens to its customers and wants to create products and solutions for them.
Tip #4: Checkout process
Another excellent tip for driving Christmas sales is a smooth and easy checkout process. If your checkout process is inconvenient or involves unnecessary steps, you can count on losing customers. A standard checkout process includes registration (guest or sign-in), address, payment, review, and place order.
Make sure your checkout process doesn’t require registration, have unnecessary pop-ups, or remove your site’s header and footer. Instead, consider allowing autofill address and payment options, allowing social sign-ins, and providing multiple payment options.
Tip #5: Same-day delivery
Finally, offering same-day delivery is an essential option to acquiring new customers while also increasing the satisfaction of existing ones. Same-day delivery subtly blends in-person and online customer experiences, allowing customers to feel that they are getting the most out of their purchase. It’s a great unique selling point that you can push over the holiday. It is sure to build a loyal customer base through increasing trust between you and your consumers.
There you have it, our top five eCommerce website tips to drive Christmas sales. These tips are a great way to prepare your business for the busiest shopping season of the year. Have we missed any out that you think are great things to consider? Let us know below! We’d love to hear your thoughts.
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