Black Friday and Cyber Monday are the busiest shopping days of the year for e-commerce businesses worldwide. There’s also no denying that amazing deals lead to many deliveries that need to be made. As a result, inadequate preparation for the influx of orders can damage your brand’s reputation hugely. It’s crucial to know how to offer the best Black Friday and Cyber Monday Deals.
However, when it comes to offering the best deals and how to deal with the consequences of doing so, there are some things you can do to adequately prepare.
This blog will tell you how to set up same-day deliveries and create a plan to offer the best Black Friday and Cyber Monday deals. In turn, they will attract more customers and maximize success over the busiest shopping season of the year.
How To Offer The Best Black Friday and Cyber Monday Deals
Same-Day Deliveries for Black Friday & Cyber Monday
Businesses need to meet delivery expectations. If companies fail to meet consumer demands during peak seasons, it can cause long-term damage to a brand’s reputation. Consumers are becoming more aware of industry standards by the day. The need for expedited delivery options is ever-growing.
One way around to meet this demand successfully is to offer same-day delivery. This helps your brand stand out from your competition and makes you the obvious choice to potential customers.
To offer this deal successfully, you need to adequately prepare, as you must expect a large influx of orders. Offering same-day delivery means you need an extensive and organized team in place to deal with demand. Without doing so, you risk damaging your company’s reputation and losing repeat custom.
By dealing with same-day delivery orders efficiently and having an organized team in place, you open your business to larger clients and complex orders. In short, it shows customers that you are trustworthy enough to embrace and overcome large volumes of packages in the most demanding of times. This is likely to build deep levels of customer loyalty and trigger repeat purchases beyond Black Friday and Cyber Monday.
Flash Sale Before Black Friday & Cyber Monday
An easy way to offer the best Black Friday and Cyber Monday deals is through a flash sale in the days leading up. This is a great way to warm up customers and re-engage cold audiences. Building up hype before the event is a great way to experiment beforehand and see what deals actually work. In addition, it gives you time to pivot if things need to change to ensure good sales.
Offer a Free Gift With Purchase
If customers love anything, it is a free gift. Offering a gift with purchases over a specific value is a great way to raise your AOV (average order value) and increase conversions. It also doesn’t need to be something big – small gifts are often the appropriate choice.
Bundle deals are an excellent way to give customers an incentive to purchase. By using value proposition methods, you can make customers think they are getting more for their money. It’s also a great way to shift extra stock – if that is something you need to do!
Adding urgency to your Black Friday deals is a great way to maximize conversions. Make it known that this deal isn’t sticking around forever. You can do this by adding countdown clocks and banners on your ads and webpage, making customers feel they must buy now.
Extend Deals Beyond Black Friday and Cyber Monday
Extending deals beyond the Monday and Friday is an excellent way of retaining customers and triggering repeat purchases. If customers think they’re getting exceptional deals, they’re more likely to return.
Offer The Best Black Friday and Cyber Monday Deals
To beat out the competition, you must offer the best Black Friday and Cyber Monday deals. This will ensure you create the most positive experience for your customers.
In summary, providing a same-day delivery solution alongside your Black Friday and Cyber Monday deals can help increase customer satisfaction. Use FlashBox to make your deliveries within the GTA for only $6 per parcel, with a 3 parcel minimum. Start today.