There’s no denying that Black Friday and Cyber Monday are the busiest shopping days of the year for e-commerce businesses worldwide. There’s also no denying that there’s a lot of money to be made. However, it’s vital to ensure that your business is fully prepared to take advantage of these benefits.
In today’s blog, we will be going over how to adequately prepare for those eager shoppers over the big weekend. Specifically, we will discuss setting up business delivery and our top marketing strategy tips for maximizing success.
Setting up Adequate Delivery for Black Friday and Cyber Monday
When it comes to business delivery, it’s important to keep in mind that a failure to meet consumers’ expectations during a busy period can cause long-term damage to a brand’s reputation. Consumers are becoming savvier by the day, and the demand for expedited delivery options is ever-growing.
One way around to meet this demand successfully is to offer same-day delivery. This helps your brand stand out from competitors and allows customers to see you as the favourable option.
It’s equally as important to prepare for this, as you must expect a large influx of orders. Offering same-day delivery means you need an extensive and organized team in place to deal with demand. Without doing so, you risk damaging your company’s reputation and losing repeat custom.
By dealing with same-day delivery orders efficiently and having an organized team in place, you show customers that you are trustworthy. It shows that you can embrace and overcome large volumes of packages in the most demanding times. This is likely to build deep levels of customer loyalty and trigger repeat purchases beyond Black Friday and Cyber Monday.
Black Friday and Cyber Monday Marketing Strategy Tips
Pre-approve Paid Ads
If you’ve opted to use paid social channels for advertising over Black Friday, it’s crucial you pre-approve your ads in good time. Channels like Facebook are notorious for taking their time with approvals. This process is made even longer during the Black Friday period.
As best practices go, you should aim to have your ads built, scheduled, and approved at least two weeks in advance. This gives Facebook enough time to flag any issues they may find. More importantly, it gives you time to resolve said issues.
Prepare Email Marketing
Email marketing has long stood the test of time and is still one of the most cost-effective marketing channels. For this reason, it shouldn’t be neglected over Black Friday and Cyber Monday.
Use email marketing to announce your sales, recover abandoned carts, and offer last-chance deals. You can add a sense of urgency to your emails, pushing prospects to convert before it’s too late. You can also add a sense of exclusivity by making the customer think this deal is just for them.
Optimize Website for Conversions
Finally, you want to optimize your website for conversions. Make sure your checkout process is smooth, your site is easy to navigate, and optimized for mobile use. Most customers will use their mobiles to shop instead of a desktop. Because of this, you need to optimize it for those users or risk losing customers to competitors.
In short, you must have an adequate plan to make your business prepared for Black Friday and Cyber Monday sales. Without one, you risk losing sales and creating bad experiences. Consequently, one way to eliminate bad experiences is by providing same-day delivery.
If you are looking for a same-day delivery provider for Black Friday and Cyber Monday, use FlashBox. FlashBox helps you delight your customers and give them the same-day delivery experience. Talk with one of our delivery experts today about your delivery needs.