last-mile delivery for your E-Commerce business

The Importance of Last-Mile Delivery for Your E-Commerce Business


Hurry! There’s no time to lose your E-Commerce Pace! E-commerce business is highly competitive, and customer satisfaction is the ultimate prize. Last-mile delivery is a race against time to get your product to your customer. Do you run an e-commerce store? No doubt you are familiar with logistic terms such as express delivery and same-day delivery. Online shopping isn’t possible without a delivery method. Last-mile delivery is the most time-consuming and expensive step in the distribution process.

Let’s discuss the impact of logistics on your business.

What Is Last-Mile Delivery?

Last-mile delivery means transporting a product from a business to its final destination. It’s the very last leg of a product’s journey in the supply chain process. As an example, the product is moved from a warehouse to a customer’s home. Customers base their shopping experience on the quality of the delivery service. They will judge your e-commerce website according to the company you’ve partnered with. If you want to build and keep a loyal customer base, you’ll need to ensure excellent last-mile delivery.

Shipping costs and delivery times influence purchasing decisions. Customers want fast delivery times, and they don’t want expensive delivery fees. On top of that, they want the reassurance that their shopping will get to them safely. Customers sometimes return their purchases when mistakes happen during the last-mile delivery service. Did you know that approximately 20% of total e-commerce shipments are return orders? If you have an e-commerce store, returns can amount to a substantial unwanted expense for your business. Efficient last-mile delivery boosts customer experience, establishes your brand, and reduces your business operating costs.

What to Look for in a Delivery Service for Your E-Commerce

The service your delivery company offers must be flexible, fast, and cost-effective. A professional delivery service needs to keep up-to-date with current trends in technology. For example, live tracking is extremely beneficial as parcel tracking is one of the most common challenges encountered during distribution. Whenever an order can’t be delivered to the customer, the shipper incurs extra unnecessary costs. For example, this happens when an address is incorrectly captured or when the customer does not receive the order.

Here are some customer support systems that offset this challenge:

  • Notifications for delivery progress
  • Integrated communication with couriers
  • Live support by email, chat, or phone

Customers look for delivery options that are as personalized as possible. Imagine how many more customers you will be able to attract with a delivery service that adapts to them. Keeping abreast of changes in the market and offering speedy service is a sure way to establish your brand.

On-demand delivery means offering your customers the option to choose exactly when and where they will receive their orders. It’s currently the most flexible, customer-centred approach to logistics.

How to Win the Race

E-commerce in Canada is incredibly competitive. To get ahead, your business needs a strong focus on building customer satisfaction. And you need viable partnerships to meet the demands of an ever-changing modern world.

We can’t emphasize the importance of last-mile delivery for your e-commerce business enough. Contact us now for fast, efficient deliveries.


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