The month of love and showing appreciation is almost upon us. Valentine’s day provides many opportunities for marketing teams to showcase their products to a broader audience. If you are looking for ways to increase your sales and brand recognition this Valentine’s day, look no further than our list of marketing strategies. 

Here are 10 Valentine’s Day marketing strategies for 2022:

  1. Start early
  2. Create a Valentine’s Day landing page
  3. Create gift guides featuring your products
  4. Run a Valentine’s Day sale
  5. Show your clients they are appreciated
  6. Offer gift bundles
  7. Create a Valentine’s Day focused email campaign
  8. Encourage user-generated content
  9. Use social media
  10. Target last-minute shoppers

1. Start early

You must start early for any marketing activity to gain traction or higher SEO scores. Releasing your content in January will give it enough time to reach your target audience. Publish blog posts, social media teasers, Valentine’s Day themed products and promotions in early to mid-January to see the best results.

Calendar

2. Create a Valentine’s Day landing page

Consider creating a dedicated Valentine’s Day landing page to increase traffic and gauge the increase. This marketing strategy will allow you to create a custom experience for your valentines day shoppers. Start by spotlighting best sellers and then mention new product releases and special offers. 

Pink website with Valentine's Day branding

 

3. Create gift guides featuring your products

Various products

All shoppers love getting inspiration from gift guides. By creating the ultimate gift guide featuring your favourite products, best sellers and other specialty items, you have a higher chance of selling more. Gift guides are also the type of content that you should release in early to mid-January. This will give the guide more time to garner much attention.

 

4. Run a Valentine’s Day sale

This classic Valentine’s Day marketing strategy is sure to increase your sales. We recommend hosting a Valentine’s Day themed sale or promotion. This sale could be X% off your order, free products with a minimum purchase or just reduced-priced items. Consider running one sale before Valentine’s Day and another during the week of the 14th to have the most sales. 

Red ring box on a black table with hearts

 

5. Show your clients they are appreciated

Clients love hearing about deals before everyone else. Consider sharing gratitude for your subscribers’ and followers’ support on social media and through emails. Use subjects like “Be my Valentine” and “Fall in love with our new products” to catch your subscribers’ attention right away. 

One hand giving a heart to another

 

6. Offer gift bundles

Assorted bath productsGot a wide selection of products or have extra inventory? Try creating product bundles at a reduced rate. This strategy will have consumers buying more products and finding new favourites. Plus, shoppers always love a good deal. They will be more likely to purchase when they feel they are getting the best price possible. 

 

7. Create a Valentine’s day focused email campaign

Email campaigns are a classic Valentine’s Day marketing strategy. These lists give you easy access to your customers. Most likely, those on your email list have already made a purchase or are looking for a coupon code. This means that your email list comprises of ‘Hot Leads.’ As a result, they are likely to purchase if you email them with good deals and good products.

Graphic of email related content

 

8. Encourage user-generated content

Getting engagement from your shoppers on social media is a great way to increase brand awareness. Thus, user-generated content (UGC) is one of the new ways to increase sales on Valentine’s Day. Encourage your followers to share their purchases on their social media, and you can share them from the business’s account. As a result, you can ensure your products reach a wider audience and, in turn, increase sales.

Person on a screen

 

9. Use social media

Social media has become the go-to place for shoppers to find new products to purchase. With influencers sharing their favourite products regularly, consumers constantly buy new products based on social media recommendations. Take your user-generated content (with permission and potential compensation) and share it on social media. Indeed, sharing UGC will likely create many impressions that hopefully convert to sales.  

Graphic of people interacting with social media icons

 

10. Target last-minute shoppers

The final Valentine’s Day marketing strategy is to target last-minute shoppers. These individuals are usually willing to spend slightly more to ensure their products get to their loved ones on time. With this in mind, to make all shoppers happy, consider offering same-day delivery. This specific type of delivery works well in dense, urban areas. It can be done by a third-party logistics provider – like FlashBox. FlashBox offers same-day delivery in the GTA for only $6 per parcel, with a 3 parcel minimum. Sign up for free today.

Woman shopping for jewlery

In summary, bumping up marketing strategies for Valentine’s Day is a sure-fire way to increase sales and brand awareness. As a result of using any of the methods listed above, you can reach more consumers and improve your marketing abilities.